The London taxi is unique in providing customised advertising. Its heritage status is the source of inevitable impact specially in the highly populated high street where posters cannot reach. Taxi advertising is probably, the only medium with the flexibility to provide a full, or supporting, advertising campaign with a personalised touch.
In a year, one liveried taxi in London is spotted around 75 million times; carrying over 12 thousand passengers, to and from Airports, Stations, Theatres, Shops and Museums.
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